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Cultural Perspectives on Health Communication: The Case of Katkari Tribals in Western Maharashtra, India
Abstract
Communication is a fundamental aspect of human existence, serving as a platform for sharing information and conveying symbolic meaning. Public health communication is crucial for disease prevention, health promotion, emergency preparedness, and vaccine advocacy. A qualitative study applied the framework of 'Communication Anthropology' to understand cultural sensitivity, contextual nuances, recommendations within a specific tribal community in western Maharashtra, India. Themes “Uncovering the Sources of Health Communication Dynamics in a Tribal Community,” “Impact of Media and Technology on Tribal Community Health and Lifestyle,” and “Cultural Influences on Tribal Health Behavior” emerged from the study. Enhancing health communication for India's tribal populations requires culturally tailored strategies. Involving local communities is recommended, leveraging traditional art and local artists to convey health messages effectively. Integrating multimedia such as radio jingles and videos, incentivizing healthcare workers, and utilizing visual aids with simplified language can further enhance health communication.
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