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A Business Planning Framework for WiMAX Applications

A Business Planning Framework for WiMAX Applications
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Author(s): Rebecca De Coster (Brunel University, UK)
Copyright: 2009
Pages: 14
Source title: Handbook of Research on Telecommunications Planning and Management for Business
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-60566-194-0.ch027

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Abstract

Mobile networking refers to wireless technologies which provide communications between devices. Applications for mobile networking have a broad scope as they can be applied to many situations in either industrial or commercial sectors. The challenge for firms is to better match market-induced variability to the organizational issues and systems necessary for technological innovation. This chapter develops a business planning framework for mobile networking applications. This framework recognises the fluidity of the situation when trying to anticipate and model emerging wireless applications. The business planning framework outlined in this chapter is a generic model which can be used by companies to assess the business case for applications utilizing mobile networking technologies.

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