Agent-Based Social Networks

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Author(s): Federico Bergenti (Università degli Studi di Parma, Italy), Agostino Poggi (Università degli Studi di Parma, Italy)and Michele Tomaiuolo (DII, Università degli Studi di Parma, Italy)
Copyright: 2019
Pages: 12
Source title: Advanced Methodologies and Technologies in Media and Communications
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-5225-7601-3.ch025

Keywords: Information Science Reference / Media & Communications / Multimedia Technology / Social Networking

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Abstract

Social networking sites have deeply changed the face of the web in the last years. Although the current approach to build social networking systems is to create huge centralized systems owned by a single company. Such a strategy has many drawbacks (e.g., lack of privacy, lack of anonymity, risks of censorship, and operating costs). Therefore, a decentralized architecture may offer several advantages, but it may involve some security and design issues that are not present in traditional social networks. This chapter has the goal of introducing social networks and how they can take advantages of a decentralized architecture and how the use of multi-agent technologies help to cope with its security and design issues and, in addition, to support the creation of innovative services for its users.

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