The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Social Media Content Analysis in the Higher Education Sector: From Content to Strategy
|
Author(s): Luciana Oliveira (ISCAP / IPP Polytechnic of Porto, Porto, Portugal & INESC TEC, University of Porto, Porto, Portugal)and Álvaro Figueira (CRACS, INESC TEC, University of Porto, Porto, Portugal)
Copyright: 2015
Volume: 7
Issue: 2
Pages: 17
Source title:
International Journal of Web Portals (IJWP)
DOI: 10.4018/IJWP.2015040102
Purchase
|
Abstract
Social media has become one of the most prolific fields for interchange of multidisciplinary expertise. In this paper, computer science, communication and management are brought together for the development of a sound strategic content analysis, in the Higher Education Sector. The authors present a study comprised of two stages: analysis of SM content and corresponding audience engagement according to a weighted scale, and a classification of content strategies, which builds on different noticeable articulations of editorial areas among organizations. Their approach is based on an automatic classification of content according to a pre-defined editorial model. The proposed methodology and research results offer academic and practical findings for organizations striving on social media.
Related Content
Lata Jaywant Sankpal, Suhas H. Patil.
© 2022.
23 pages.
|
Amna Alsalem, Emad Ahmed Abu-Shanab.
© 2022.
20 pages.
|
Bimal aklesh Kumar.
© 2022.
12 pages.
|
Nikola Vlahovic, Andrija Brljak, Mirjana Pejic-Bach.
© 2021.
19 pages.
|
Ahmed Aloui, Okba Kazar.
© 2021.
20 pages.
|
Ilhem Feddaoui, Faîçal Felhi, Fahad Algarni, Jalel Akaichi.
© 2021.
22 pages.
|
Fernando Almeida, José Augusto Monteiro.
© 2021.
12 pages.
|
|
|