The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Ontology-Based Analysis of Website Structure for Benchmarking in Retail Business
|
|
Author(s): Nikola Vlahovic (Faculty of Economics and Business, University of Zagreb, Croatia), Andrija Brljak (Binom d.o.o., Croatia)and Mirjana Pejic-Bach (Faculty of Economics and Business, University of Zagreb, Croatia)
Copyright: 2021
Volume: 13
Issue: 1
Pages: 19
Source title:
International Journal of Web Portals (IJWP)
DOI: 10.4018/IJWP.2021010101
Purchase
|
Abstract
With the growing trend of digital transformation, electronic business has become a crucial part of business operations for many companies. Some of the most critical steps in successful transformation pertain not only to data and information acquisition and digitalization but also to adequate publishing and organization of these information resources. Companies share information through their websites, so the structuring of the web content becomes critical during the digital transformation of business. In this paper, the authors present a conceptual model of the managerial tool that is based on semantic analysis of web sites in order to obtain information about the structure of web sites in a particular domain. The resulting ontological model contains information about best practices in web information organization and can be a valuable resource for management when deciding on the organization of their own web content. The system is based on grounded theory and uses current information retrieval methods, natural language processing, semantic networks, and ontologies.
Related Content
|
Lata Jaywant Sankpal, Suhas H. Patil.
© 2022.
23 pages.
|
|
Amna Alsalem, Emad Ahmed Abu-Shanab.
© 2022.
20 pages.
|
|
Bimal aklesh Kumar.
© 2022.
12 pages.
|
|
Nikola Vlahovic, Andrija Brljak, Mirjana Pejic-Bach.
© 2021.
19 pages.
|
|
Ahmed Aloui, Okba Kazar.
© 2021.
20 pages.
|
|
Ilhem Feddaoui, Faîçal Felhi, Fahad Algarni, Jalel Akaichi.
© 2021.
22 pages.
|
|
Fernando Almeida, José Augusto Monteiro.
© 2021.
12 pages.
|
|
|