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Zhuan Zhuan: Pioneering Sustainability in Second-Hand E-Commerce
Author(s): Pan Zuo (Beijing Normal University-Hong Kong Baptist University United International College, China)
Copyright: 2025
Pages: 18
EISBN13: 9798369396834
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Abstract
This case study examines Zhuan Zhuan, a prominent second-hand e-commerce platform in China, focusing on its development, sustainability initiatives, strategic partnerships, and prospects. Founded under the leadership of Yao Jinbo from 58 Group, Zhuan Zhuan has strategically positioned itself in the circular economy by facilitating the trade of idle goods to reduce carbon emissions and promote sustainable consumption. Rigorous quality control measures, extensive user engagement via Tencent's WeChat, and partnerships enhancing logistical and financial capabilities underscored the platform's success. Zhuan Zhuan's plans include deeper integration with Tencent for user acquisition and trust-building, expanding product categories to include larger appliances, and leveraging its parent company's ecosystem to streamline operations and foster environmental stewardship. This case highlights Zhuan Zhuan's role in sustainable commerce and its trajectory towards broader societal and environmental impact in the e-commerce landscape.
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