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Ximalaya FM: Empowering the Sound Economy and the Evolution of China's Audio Industry
Author(s): Danyu Luo (Beijing Normal University-Hong Kong Baptist University United International College, China)
Copyright: 2025
Pages: 18
EISBN13: 9798369396766
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Abstract
This case study explores the dynamic evolution of China's audio economy industry, focusing on technological advancements, market trends, and key players, such as Ximalaya. With a historical perspective, it traces the industry's growth through distinct eras, from early audiobooks to the current era dominated by mobile internet and specialized audio services. Market data from AI Media Consulting underscores the industry's exponential growth, driven by factors like the increased demand for online learning and knowledge payment. Detailed demographic insights highlight the user composition and providing a comprehensive understanding of consumer behaviors and preferences. Central to this narrative is the pivotal role of Jianjun Yu, founder of Ximalaya, whose entrepreneurial journey and strategic vision have shaped the platform's prominence in delivering high-quality audio content. As the industry navigates developing media consumption habits and technological advancements, this case study offers valuable insights into the future trajectories of China's vibrant audio economy landscape.
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