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The Impact of the Metaverse on the Gaming Industry: A Case Study of Epic Games
Author(s): Joana Neves (CEF.UP, University of Porto, Portugal, & CEOS.PP, Polytechnic University of Coimbra, Portugal)
Copyright: 2025
Pages: 30
EISBN13: 9798337332642
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Abstract
This chapter explores the idea of metaverse in the context of the gaming industry using the case of Epic Games. Concentrating on Fortnite and Unreal Engine, the case study describes how Epic Games has expanded its business model, leaving behind the conventional types of revenue generation and focusing on event-based virtual economies, user-generated content, and branded entertainment experiences. The research also looks at broader applications of the Unreal Engine, especially when used for industries outside of video gaming like healthcare, architecture, and film industries. Moreover, the current chapter investigates the emerging issues regarding regulation, possession of virtual assets, and essential ethical issues of the metaverse. The conclusions present ideas useful for practitioners and researchers when exploring the nature of innovations that may appear in the new environment.
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