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The Impact of Design Thinking, as an Innovation Management Practice, on CSR Commitment: An Action-Research
Author(s): Hanane El Amraoui (HEC Rabat Business School, Morocco)and Mounir Bellari (Moroccan School of Engineering Sciences, Morocco)
Copyright: 2025
Pages: 24
EISBN13: 9798337334141
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Abstract
This study examines the impact of integrating design thinking as an innovation management practice on Corporate Social Responsibility (CSR) within a mining company. By employing exploratory action research, the study focuses on how design thinking influences CSR practices, particularly in human resources and operational processes. The findings reveal that design thinking significantly enhances CSR commitment. Human resource factors, such as embracing diversity, boosting employee motivation, and valuing expertise, play a crucial role. Additionally, process improvements, including the removal of organizational barriers and balancing operational and exploratory innovation, further reinforce the company's CSR engagement.
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