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Strategic Management of Digital Transformation Processes in the Aviation Industry: Case of Istanbul Airport
Author(s): Filiz Mızrak (Beykoz University, Turkey)and Gonca Reyhan Akkartal (Istanbul Medipol University, Turkey)
Copyright: 2023
Pages: 24
EISBN13: 9798369309841
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Abstract
The Fourth Industrial Revolution has profoundly affected all sectors, quickly leading to significant technological changes. This new revolution has also affected aviation systems that have a direct connection with technology. This revolution has brought about rapid changes especially in airport systems and led to the emergence of the concept of “smart airport.” In this study, the case of Istanbul Airport has been analyzed in terms of digital transformation in order to exemplify the digital applications in an airport. In this scope, the aim of the study is to present a new projection, integrated with a digital business strategy, to businesses operating in the airline industry, where they can successfully realize the digital transformation process and manage this process strategically.
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