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Star Charge: Developing China's Electric Vehicle Charging Landscape
Author(s): Jiantao He (Beijing Normal University-Hong Kong Baptist University United International College, China)
Copyright: 2025
Pages: 14
EISBN13: 9798369396636
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Abstract
This case study examines Star Charge, a pivotal player in China's electric vehicle (EV) charging infrastructure market. Founded amid ambitious government initiatives to bolster EV adoption, Star Charge rapidly emerged under the visionary leadership of Danwei Shao. The case explores how Star Charge has developed strategically, from its unique crowdfunding approach to its current success, overcoming challenges and taking advantage of opportunities in a competitive industry where State Grid and Special Call are the dominant players. It explores Star Charge's business model, technological advancements in charging stations, and the pivotal role in supporting China's dual carbon goals. The study analyzes future projections, including international expansion strategies and technological innovations such as vehicle-to-grid (V2G) technology. Through this comprehensive analysis, the case illustrates how Star Charge continues to shape the future of sustainable mobility in China and beyond.
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