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SME Re-Internationalization Strategy: An Analysis Based on Multiple Cases
Author(s): Rui Centeno Martins (Instituto Superior de Gestão e Administração de Santarém (ISLA), Portugal), Luis Farinha (Polytechnic Institute of Castelo Branco, Portugal & NECE Research Center in Business Sciences, Portugal)and João J. Ferreira (University of Beira Interior, Portugal)
Copyright: 2021
Pages: 16
EISBN13: 9781799878018
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Abstract
Re-internationalization represents a research challenge for the internationalization process. Many companies withdraw from international operations go through a period of interregnum time, and then reenter in the international arena. Little is known about this process and whether re-internationalizers opt for the same entrepreneurial orientation or behave differently than they began with the first approach, allowing for faster re-entry and take-off. This chapter follows a qualitative methodological approach, based on the case study, using semi-structured interview with the top manager of the wine company. This work is intended to serve as a basis for future studies related to the internationalization of SME, based on the profile of CEO, and as a basis for reflection by company managers. This exploratory study aims to contribute to the emerging literature on entrepreneurial orientation and re-internationalization using the SME case study.
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