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Response of the Ayurvedic Healthcare Sector to COVID-19: Insights From India
Author(s): Shagun (Sharda University, India), Manisha Gupta (Sharda University, India), Raj K. Kovid (Sharda University, India)and Madhu Rani (Sharda University, India)
Copyright: 2022
Pages: 17
EISBN13: 9781668470770
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Abstract
The WHO, in collaboration with national and international health authorities, set the standard for preparing global healthcare systems facing the pandemic which claimed more lives than any other single disease during the corona pandemic. The preparedness and management of the pandemic, being the subject of national priority, witnessed concrete measures taken by the Indian Government to fight the pandemic with executive support of the Ministry of Health and other nationwide Health Services. Ayurveda, an Indian indigenous wholistic healthcare approach, was widely adopted at large. Ayurvedic medicine producing companies saw exponential growth in their revenue during the period of pandemic. This chapter aims at exploring responses of certain constituents of the Ayurvedic treatment system in India—the leading Ayurvedic companies and AYUSH department—to the coronavirus pandemic. The Ayurvedic companies and the AYUSH department responded to the pandemic in a varied way including product diversification, digital marketing, and promotion of yogic exercises and herbal remedies.
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