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Optimizing Social Media Strategies for Enhanced Performance: A Case Study of the Florist
Author(s): Ângelo Gomes (Polytechnic of Porto, Portugal), Inês Veiga Pereira (Polytechnic of Porto, Portugal)and Susana Pinto (Polytechnic of Porto, Portugal)
Copyright: 2025
Pages: 38
EISBN13: 9798337329406
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Abstract
The Florist – Luxury Bouquets is a Portuguese luxury e-commerce brand. Specializing in preserved flower bouquets with an innovative preservation system. The company targets middle to high-income professionals seeking convenience and premium quality. With a well-structured management team, the brand focuses on efficient operations, financial management, and customer satisfaction. Using digital marketing and strong social media presence, The Florist has achieved significant growth. Despite rapid growth, challenges such as income volatility and competition persist. Strategic recommendations include product diversification, enhanced marketing efforts, and improved demand forecasting to stabilize revenue. The brand's website and social media strategy were also analyzed and compared with the main competition. The use of important keywords on website content and search engine marketing investment may lead to better website performance. Future social media strategies should leverage video content, albums, and consistent content planning to maintain and grow their audience.
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