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A Not Quite Bountiful Thanksgiving at BizE

Author(s): Janis L. Gogan (Bentley College, USA)and Arnold Kamis (Bentley College, USA)
Copyright: 2007
Pages: 23
EISBN13: 9781605665702

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Abstract

The case examines the strategic positioning of BizE (disguised) an eCommerce start-up that serves small online businesses via an Internet portal. During an economic downturn BizE encounters difficulties with its new private-label strategy. With cash running dangerously low, executives reassess the new strategy and consider what they can do to ensure the company’s survival.

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