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Kuaikan Manhua: Empowering China's Digital Comics Landscape
Abstract
This case study examines Kuaikan Manhua, a prominent player in China's digital comics industry, focusing on its strategic evolution and entrepreneurial journey under the leadership of founder Annie Chen. Beginning with a mission to foster a vibrant Gen Z content community, Kuaikan Manhua employed an “intellectual property plus community” strategy, leveraging AI and big data to enhance content creation and user engagement. The study highlights key initiatives, such as IP development, community integration through the Community World platform, and international expansion efforts, like the Columbus Plan. It also explores challenges, including regulatory constraints and shifting market dynamics, offering insights into Kuaikan Manhua's resilience and innovation in navigating these obstacles. Through this analysis, the case underscores Kuaikan Manhua's pivotal role in shaping China's digital comics landscape and provides strategic lessons for businesses operating in dynamic and competitive digital content markets.
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