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Keep: Transforming Fitness Through Innovation and Integration
Author(s): Xintong Yu (Beijing Normal University-Hong Kong Baptist University United International College, China)
Copyright: 2025
Pages: 16
EISBN13: 9798369396797
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Abstract
This case study explores Keep, a pioneering company in the Chinese fitness industry known for its innovative approach to blending technology with fitness solutions. Founded by Wang Ning, Keep revolutionized home fitness during the COVID-19 pandemic by introducing interactive live classes and expanding its digital offerings. The study examines Keep's strategic adaptations amid market challenges, such as shifting from offline gyms to collaborative ventures with traditional fitness centers. It highlights Keep's successful integration of gamification and virtual events to enhance user engagement and retention. The case also delves into Wang Ning's entrepreneurial journey, emphasizing his vision to democratize access to fitness through accessible, tech-driven solutions. Through rigorous analysis of Keep's business strategies, technological innovations, and market positioning, this case study provides insights into the dynamics of digital transformation in the fitness sector and its implications for future industry trends.
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