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Impact of Artificial Intelligence on Influencer Marketing and Its Future Trends: A Case Study-Based Approach
Abstract
Influencer marketing has grown in popularity as a means for businesses to expand their audience and market their brand. However, it can be difficult to find the proper influencers, evaluate the success of campaigns, and optimize the spending on advertising. Fortunately, companies can optimize this process and achieve superior outcomes with the help of one of the emerging technologies, i.e., Artificial Intelligence (AI). The aim of this chapter is to provide an insight into the impact of artificial intelligence on influencer marketing. This study also tries to find out the ethical consideration of AI and how sustainable they are. The current study uses the case study approach. In conclusion, AI is revolutionizing influencer marketing by enhancing authenticity, efficiency, and personalization. Through real-world examples and ethical considerations, the chapter demonstrates AI's capacity to transform campaign strategies, reduce costs, and improve targeting. While promising, its success hinges on transparency, data ethics, and responsible adoption by brands, policymakers, and society.
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