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Heritage-Led Destination Management: Strategies for Competitive Advantage
Author(s): Aditi Nag (Birla Institute of Technology, Mesra, India)and Smriti Mishra (Birla Institute of Technology, Mesra, India)
Copyright: 2025
Pages: 40
EISBN13: 9798337320809
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Abstract
Heritage-led destination management is crucial for gaining a competitive edge in the global tourism industry. This paper explores the link between heritage assets and destination competitiveness, emphasizing their role in attracting visitors, generating economic benefits, and distinguishing a destination. It delves into factors enabling differentiation, including heritage preservation, effective interpretation, infrastructure, cultural events, and community collaboration. Case studies illustrate how these strategies boost visitor numbers, revenue, and destination image. Challenges like balancing conservation and tourism, over-tourism, and community involvement are discussed. The paper advocates sustainable heritage-led tourism to ensure long-term success and heritage preservation. It serves as a guide for destinations aiming to leverage their heritage for competitive advantage.
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