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GENESIS XXI: An Information Technologies Quixote in the Land of Windmills
Author(s): Carlota Lorenzo (University of Castilla-La Mancha, Spain), Miguel A. Gómez-Borja (University of Castilla-La Mancha, Spain)and Aurora Lorenzo (Manager of GENESIS XXI, Spain)
Copyright: 2008
Pages: 23
EISBN13: 9781605666235
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Abstract
This case describes an information and communication technology company -GENESIS XXI- whose main objective consists in introducing new Information and Communication Technologies into entrepreneurial associations and Small and Medium Enterprises in Castilla-La Mancha (Spain) to improve their competitiveness. The history, company evolution, business lines and client portfolio, management and strategy structure, some sales and employment data, the technological structure, key success factors of the company, and main projects currently introduced in the entrepreneurial environment, are detailed. Finally, technological tools for successfully developing new ventures based on information technology opportunities, as well as the main challenges and problems that the organization faced by the company, are identified.
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