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Film-Induced Tourism and Promotion of Tourist Destinations: An Exploratory Approach
Author(s): Bruno Barbosa Sousa (Polytechnic Institute of Cávado and Ave, Portugal & Applied Management Research Unit (UNIAG), Portugal & Centro de Investigação, Desenvolvimento e Inovação em Turismo (CiTUR), Portugal), João Abreu (Polytechnic Institute of Cávado and Ave, Portugal & ISCET, Portugal), Lara Marisa Santos (Universidade Lusófona, Portugal & CETRAD, Portugal), Vítor Silva (Polytechnic Institute of Cávado and Ave, Portugal & Universidade de Vigo, Spain)and Ana Paula Figueira (Polytechnic Institute of Beja, Portugal)
Copyright: 2025
Pages: 16
EISBN13: 9798337320731
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Abstract
The film tourism business incorporates a series of activities. The development of destination marketing campaigns to promote films, while, increasingly, common initiatives between DMOs and filmmakers to promote films and tourist destinations. In several situations, a film or a documentary can prove to be a crucial element of communica-tion and dissemination of a country, a city or a territory. These cinematographic imag-es can influence consumers' decisions regarding their motivations to visit the places where the films were recorded. Tourism and cinema may represent a common element in favour of regional development and community feeling (e.g. a film about the histo-ry or culture of a population). The present study, in an exploratory approach, intends to understand the phenomenon and the importance of film tourism as a preponderant element in the management of territories (i.e. tourist destinations). Therefore, semi-structured interviews were carried out to define the object of study. Future studies, through a quantitative approach, should allow a greater generalization of results.
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