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CSR Communication in the Digital Age: A Case Study of the Bank of Cyprus
Author(s): Nicholas Nicoli (University of Nicosia, Cyprus)and Marcos Komodromos (University of Nicosia, Cyprus)
Copyright: 2019
Pages: 19
EISBN13: 9781522595168
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Abstract
The purpose of this chapter is to explore, describe, and offer new directions on corporate social responsibility (CSR) communication in the digital age. CSR communication is in a state of flux as organizations adapt to technological transformations and new communication approaches conducive to the digital age. The chapter draws on current strategic communication trends and CSR communication literature to underline new theoretical and practical implications. The chapter explicates the relationship between CSR, strategic communication, and more recent forms of CSR communication via digital platforms. The Bank of Cyprus is considered as a case study to illustrate how one largely structured organization applies current approaches of CSR communication.
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