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Corporate Profitability and Corporate Social Responsibility in Organizations: Strategies, Initiatives
Abstract
Companies and businesses require understanding the roles of corporate social responsibility and the necessity of maintaining a balance between corporate profitability and corporate social responsibility. The objective of the study is to analyze the balance between corporate profitability and corporate social responsibility for businesses. The methodology adopted is a conceptual analysis of the various aspects of corporate profitability and corporate social responsibility and the balance between corporate profitability and corporate social responsibility. Companies should avoid controversies in marketing communications, abide by the rules and regulations to do ethical marketing communications, and should manage consumer privacy in marketing communications. Academicians may develop models which are effective. Practicing managers will appreciate the necessity of maintaining a balance between corporate profitability and corporate social responsibility. The efforts of companies will convince customers and the society at large and enable companies to succeed in the long run.
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