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Call to Action: Developing a Support Plan for a New Product
Author(s):
William S. Lightfoot (University of Monaco, Monaco)
Copyright:
2004
Pages:
12
EISBN13:
9781605664866
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Call to Action: Developing a Support Plan for a New Product
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Abstract
This case study is about a call to action for a product management team to rapidly improve the technical support for a new product line. The CEO has expressed serious concerns about the team’s ability to perform. A comprehensive review of the current situation, and the development of a new support process is described.
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