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Beyond Binge-Watching: How Netflix Can Adapt Its Digital Marketing Strategy for Long-Term Success
Author(s): S. Baranidharan (Christ University, India)and Shrinivas Kulkarni (Christ University, India)
Copyright: 2025
Pages: 48
EISBN13: 9798337329338
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Abstract
In an increasingly competitive streaming landscape, Netflix faces the imperative to adapt its digital marketing strategy for long-term success beyond binge-watching. Challenges include fragmented audience attention, differentiation amidst competition, optimizing marketing ROI, and evolving consumer behavior. To thrive, Netflix must invest in original content, harness data-driven insights, cultivate strategic partnerships, and adapt to changing consumer preferences. By prioritizing subscriber engagement and retention, balancing acquisition efforts, and leveraging emerging technologies, Netflix can maintain its market leadership position and sustain growth. This case study explores key challenges and strategies for Netflix's digital marketing evolution, providing insights for marketing professionals and industry observers navigating the dynamic streaming landscape.
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