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A Virtual Community: A Strategic Initiative and Competitive Advantage for Small Businesses Engaged in E-Commerce
Abstract
E-Commerce small businesses have an opportunity to build “sticky” relationships with their customers through effective management of information systems focused on building a virtual community in support of their business activities. This paper describes the required MIS building blocks for a customer-centric online community. Online communication processes, information architectures, and network infrastructures needed to build a successful virtual community are discussed. Finally, there is evaluation of the cost-effectiveness of information system (IS) products and services that are currently available for building a virtual community including several all-in-one web-based solutions.
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