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Virtual Communities for SMEs: Implementing a Regional Electronic Marketplace
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Author(s): Janice M. Burn (Edith Cowan University, Australia), Denise E. Gengatharen (Edith Cowan University, Australia) and Craig Standing (Edith Cowan University, Australia)
Copyright: 2005
Pages: 4
Source title:
Managing Modern Organizations Through Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-822-2.ch163
ISBN13: 9781616921293
EISBN13: 9781466665354
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Abstract
This paper reviews the concepts of virtual communities and electronic marketplaces and, in particular, their relevance for SMEs. A specific example of a Regional Electronic Marketplace (REM) using a Community Portal model is examined within this context. The authors review the underlying philosophy for the project and the planning which preceeded implementation. A review of the case highlights the problems which can occur and the issues which are critical for successful implementation of e-communities. Finally the authors propose a model for effective virtual community implementations.
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