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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Understanding the South African Online Consumer

Understanding the South African Online Consumer
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Author(s): Kevin Johnston (University of Cape Town, South Africa)
Copyright: 2002
Pages: 3
Source title: Issues & Trends of Information Technology Management in Contemporary Organizations
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-930708-39-6.ch226
ISBN13: 9781930708396
EISBN13: 9781466641358


This research attempts to develop a profile of the online consumers in South Africa. The paper focuses on what web consumers in South Africa want, and the challenges facing web developers, and local organisations developing web sites.

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