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Research into Business-IT Alignment: Toward a Cognitive Perspective
Abstract
Contemporary empirical research into business-IT alignment is almost entirely behavioral in focus. They explore the alignment issue by examining the way organizations conduct themselves. In contrast, few studies have attempted to investigate the issue from a cognitive perspective. Managerial cognition is an area of growing interest and importance in strategic management. This paper proposes a framework to guide research into business-IT alignment through a cognitive lens. It also considers some of the cognitive theories and methodologies that may be appropriate for the study of alignment.
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