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Potential Consumer Responses to RFID Product Item Tagging and Emergent Privacy Issues
Abstract
Using the theories of procedural justice/fairness, expected utility, and literature on consumer privacy, this study uses the survey method to measure consumer willingness to purchase radio frequency identification (RFID)-tagged product items within the Canadian context. Procedural justice/fairness is operationalized using the implementation of the Personal Information Protection and Electronic Documents Act (PIPEDA) enacted in Canada on January 1, 2004.
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