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Personal Information Privacy: The World Has Changed
Abstract
Individuals can no longer manage their own personal information privacy. Rather, organizational entities with which individuals interact, must recognize their vulnerabilities and actively manage their data-sharing relationships. This research argues for a more complete model of consumers’ personal information privacy that includes not only data gathering, but also data sharing and data leakage. The model demonstrates proactive management needs in protecting consumers’ personal information privacy and the need for corporate data sharing vigilance.
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