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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Online Auctions: Lessons Learned from Strategic E-Business Consulting

Online Auctions: Lessons Learned from Strategic E-Business Consulting
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Author(s): Bernhard Rumpe (Munich University of Technology, Germany)
Copyright: 2002
Pages: 5
Source title: Issues & Trends of Information Technology Management in Contemporary Organizations
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-930708-39-6.ch180
ISBN13: 9781930708396
EISBN13: 9781466641358


Online auctions are among the most influential e-business applications. Their impact on trading in the B2B (business to business), as well as in the B2C (business to consumer) and C2C (consumer to consumer) areas is both remarkable and inevitable. Although there have been considerable efforts in setting up market places, online trading still lays in its early stages. Quite a few companies have started projects of their own, trying to improve their purchasing and sales channels. This article discusses the benefits of the most impressing concept of Internet marketplaces, namely, the conduction of online auctions. We discuss their benefits, the problems occurring, and possible solutions. In addition we sketch actions for suppliers to achieve a better strategic position in the upcoming Internet market places.

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