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Market Share as a Determinant of Making Profit in the E-Commerce Industry - An Empirical Enquiry
Abstract
Researchers, business analysts and practitioners are trying to determine the relationship between market share and profitability for e-commerce companies. We hypothesize that market share has a positive exponential relationship with profitability. This paper investigates the market-share/profitability relationship among 50 out of 173 publicly traded e-commerce companies.
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