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Making e-business Customer focused: A Fuzzy Approach
Abstract
In this paper a methodology has been introduced to make the e-business more customers focused by obtaining the preference ranking of the products as per the buyers’ choice. The methodology takes into account the multiplicity of the product attributes and works in an integrated approach of fuzzy logic and Ordered Weighted Average Operator (OWA). The concept of OWA is used here to measure the optimism level of the customers in the given e-business system. This is most valuable information to make the e-business customer focused. Further, the OWA is applied here to articulate the targeted customers thereby making the e-business more customers’ orientation.
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