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The Internet Adoption in the Hotel Industry: A Multiple Case Study in Brazilian Hotels
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Author(s): Luiz Augusto Machado Mendes Filho (Faculdade Natalense para o Desenvolvimento do Rio Grande do Norte - FARN, Brazil), Felipe Bruno de Araújo Martins (Federal University of Rio Grande do Norte, Brazil) and Anatália Saraiva Martins Ramos (Brazil)
Copyright: 2002
Pages: 3
Source title:
Issues & Trends of Information Technology Management in Contemporary Organizations
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-930708-39-6.ch053
ISBN13: 9781930708396
EISBN13: 9781466641358
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Abstract
The Internet has altered the way in which many lodging companies handle business, both between customers and business-to-business exchanges. This article presents the opinion of the hotel managers in Natal (Brazil) on: what their perceptions, the benefits and the drawbacks of the Internet adoption at their properties. The survey consists of a multiple cases study that was applied in three different kinds of hotels: a small-size hotel, a mid-size hotel and a large-size hotel. The final conclusion was that these hotels have increasingly adopted the Internet as a way of gaining competitive edge at their properties.
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