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Information Technology is Thriving in Yugoslavia! Case Study of Delta Holding

Information Technology is Thriving in Yugoslavia! Case Study of Delta Holding
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Author(s): Lakshmi Mohan (State University of New York, USA)and Jakov Crnkovic (State University of New York, USA)
Copyright: 2003
Pages: 2
Source title: Information Technology & Organizations: Trends, Issues, Challenges & Solutions
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-066-0.ch263
ISBN13: 9781616921248
EISBN13: 9781466665330


The research was initiated as a result of a one-week intensive course on IT Strategy and E-Business conducted by the authors at the invitation of the Faculty of Economics, University of Belgrade. The participants were drawn from the various subsidiaries of Delta Holding, a private conglomerate company founded in 1991. The learning from the course was applied by the participants to their respective companies in the form of presentations by 3-4 participants on the last day of the course. The presentations revealed the extensive use of IT in Delta Holding, which would be impressive by any standard, but especially so in Yugoslavia. The decade-long political upheaval in the country has left its economy in shambles, dimming the likelihood of IT being used as an integral part of operations in Yugoslavian companies. The sophisticated nature of IT applications in Delta Holding, in particular, the use of the Web, triggered the research to address the question: What are the factors that create the environment for successful deployment of IT in a company despite the adverse economic climate in which it operates? The course participants are providing a valuable conduit into Delta Holding for the purpose of this study. The findings from this case study will be juxtaposed with another case study on Cemex, the Mexican cement company which has been hailed as a “digital innovator” and has become the most profitable cement company in the world, surpassing the European multinationals, LaFarge and Holcim.

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