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Implementing Privacy Ingredients within an Electronic Storefront
Abstract
According to the International Data Corporation (IDC), the worldwide Internet economy will soar past the one trillion dollar mark in 2001. By 2003, it will be well on its way to a remarkable three trillion dollar amount. However, for several years now public opinion polls have shown an increasing level of concern about privacy. In fact, a recent study by Purchasing magazine showed that on a scale of 1-10, the level of concern about online privacy returned a weighted average rating of 7.6 with 67% customers putting their concern level between 8 and 10 on the scale (Porter, 2000). Obviously this concern is heightened as more customers engage in e-commerce activities that collect personal information. Even though customers may benefit substantially from online information gathering by receiving customized products and services, concerns about their privacy are still on the rise (e.g., Mendel, 1999; Stepanek, 1999; Kleinbard, 2000, Green et al. 2000).
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