Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Implementing Privacy Ingredients within an Electronic Storefront

Implementing Privacy Ingredients within an Electronic Storefront
View Free PDF
Author(s): Chang Liu (Northern Illinois University, USA), Jack T. Marchewka (Northern Illinois University, USA) and Brian G. Mackie (Northern Illinois University, USA)
Copyright: 2002
Pages: 4
Source title: Issues & Trends of Information Technology Management in Contemporary Organizations
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-930708-39-6.ch121
ISBN13: 9781930708396
EISBN13: 9781466641358


According to the International Data Corporation (IDC), the worldwide Internet economy will soar past the one trillion dollar mark in 2001. By 2003, it will be well on its way to a remarkable three trillion dollar amount. However, for several years now public opinion polls have shown an increasing level of concern about privacy. In fact, a recent study by Purchasing magazine showed that on a scale of 1-10, the level of concern about online privacy returned a weighted average rating of 7.6 with 67% customers putting their concern level between 8 and 10 on the scale (Porter, 2000). Obviously this concern is heightened as more customers engage in e-commerce activities that collect personal information. Even though customers may benefit substantially from online information gathering by receiving customized products and services, concerns about their privacy are still on the rise (e.g., Mendel, 1999; Stepanek, 1999; Kleinbard, 2000, Green et al. 2000).

Body Bottom