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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

The Globalization Efforts of Small Internet Retailers

The Globalization Efforts of Small Internet Retailers
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Author(s): Anand Ramchand (National University of Singapore, Singapore) and Pan Shan Ling (National University of Singapore, Singapore)
Copyright: 2002
Pages: 4
Source title: Issues & Trends of Information Technology Management in Contemporary Organizations
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-930708-39-6.ch181
ISBN13: 9781930708396
EISBN13: 9781466641358


The Internet has played a vital role as a key enabler in the adoption and execution of global business strategies and has affected many business fundamentals (Hopping, 2000). In particular, the worldwide proliferation and advances in Internet and eCommerce technologies have led to new paradigms in retailing. Power has shifted from the retailer to increasingly demanding consumers, who are further changing the face of retail by rapidly adopting the Internet into their lifestyle. This global growth of Internet usage and eCommerce technologies has led to greater opportunities for consumers and retailers worldwide. For consumers, benefits such as the availability of detailed and relevant information and convenience of access warrant the use of the Internet as a shopping medium. Likewise for retailers, the ease of setting up shop, lower overhead and stock-keeping costs, and the ability to disintermediate justify the adoption the Internet as a channel or medium for retail (Kalakota and Whinston, 1996; Turban, Lee, King and Chung, 1999; Rosen and Howard, 2000).

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