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The Effects of User Interface on Decision Making in Mobile and Traditional Environments: A Comparative Model

The Effects of User Interface on Decision Making in Mobile and Traditional Environments: A Comparative Model
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Author(s): Hua Dai (The University of North Carolina – Greensboro, USA), Muhammad Naveed Baqir (The University of North Carolina – Greensboro, USA)and Hamid Nemati (The University of North Carolina – Greensboro, USA)
Copyright: 2007
Pages: 2
Source title: Managing Worldwide Operations and Communications with Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59904-929-8.ch394
ISBN13: 9781599049298
EISBN13: 9781466665378


Mobile communication technologies have penetrated consumer markets throughout the world. Initially, mobile services primarily facilitated voice communication. Recently, new forms of mobile services have made possible text messaging, web surfing, digital imaging, payments, banking, financial instrument trading, and shopping. These new functions of the mobile service ask for the powerful interface features. Such kind of interface features must be easily customizable to fit the taste of an individual user’s decision making. Besides, it was predicted that mobile tools, mobile e-services, and wireless Internet protocols will mark the next major sets of development in DSS, thereby expanding the accessibility of the tools to decision-makers wherever they may be. However, technology development is seriously challenged when users are slow to make decision to adopt the new technology. Thus the research will study and compare the user interface features in both the mobile and traditional decision making in order to find the advantages and challenges in user interface deisgn in traditional and mobile environment and to indicated the distinct interface features of mobile device and applications, hence encouraging users’ decision to adopt mobile commerce. Besides, the study on mobile user interfaces features and their effects on decision making will have the singnificant influence on the mobile commerce activities, consumer behaviors, mobile communication markets and also the decision science research.

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