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Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Determinants of Marketer Satisfaction with the Choice of Electronic Marketplace Type

Determinants of Marketer Satisfaction with the Choice of Electronic Marketplace Type
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Author(s): Peter C. Knight (Carleton University, Canada)
Copyright: 2007
Pages: 3
Source title: Managing Worldwide Operations and Communications with Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59904-929-8.ch378
ISBN13: 9781599049298
EISBN13: 9781466665378

Abstract

An empirically testable model is suggested which improves understanding of supplier motivations for participating in various types of electronic marketplace structures and also how suppliers evaluate the performance of their electronic marketplace choice. Performance is considered as a multi dimensional construct. The theories of behavioural psychology, relational exchange, strategic networks, political economy, population ecology and transaction cost are synthesized to develop the proposed model.

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