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Degrees of Delight: A Model of Consumer Value Generated by E-Commerce
Abstract
This study proposes a model of Web applications to guide designers of the next generation of Web based businesses. This study will draw upon the Theory of Consumer Involvement, exploring the implications of consumer involvement in designing appropriate applications. The theory will be extended to create a four part Consumer Value Model—based on four different kinds of value a site can deliver. Implications for Web site development and design, Critical Success Factors for sites delivering each form of consumer value, and the appropriate business model for making each type of site profitable will result.
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