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Content Presentation in a Four Factor E-learning Model
Abstract
E-learning has received significant attention as organizations attempt to reduce costs and streamline operations. A four-factor model is proposed to describe the critical elements in the e-learning environment. The four elements are product, service, channel and synergy. The traditional learning environment viewed learning as a function in a social context that involved a variety of components such as teachers, learners and tools. This paper focuses on the way that the content is presented in the e-learning environment with a focus on the organization. The focus on the content presentation addresses issues pertaining to the individual user needs, and argues that there needs to be a fit between the content presentation format and the user’s cognitive description of the problem. Content presentation is not the single factor that affects the success or failure of an e-learning strategy. However, discussion of content presentation can provide a basis to examine the underlying components that are relevant to successfully selecting and implementing e-learning initiatives.
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