Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Content Presentation in a Four Factor E-learning Model

Content Presentation in a Four Factor E-learning Model
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Author(s): Rhoda Joseph (City University of New York, USA)
Copyright: 2003
Pages: 2
Source title: Information Technology & Organizations: Trends, Issues, Challenges & Solutions
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-066-0.ch249
ISBN13: 9781616921248
EISBN13: 9781466665330


E-learning has received significant attention as organizations attempt to reduce costs and streamline operations. A four-factor model is proposed to describe the critical elements in the e-learning environment. The four elements are product, service, channel and synergy. The traditional learning environment viewed learning as a function in a social context that involved a variety of components such as teachers, learners and tools. This paper focuses on the way that the content is presented in the e-learning environment with a focus on the organization. The focus on the content presentation addresses issues pertaining to the individual user needs, and argues that there needs to be a fit between the content presentation format and the user’s cognitive description of the problem. Content presentation is not the single factor that affects the success or failure of an e-learning strategy. However, discussion of content presentation can provide a basis to examine the underlying components that are relevant to successfully selecting and implementing e-learning initiatives.

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