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E-Commerce and Health Care Web Site quality: Comparing and Contrasting End-User Perspectives
Abstract
In this study, we explore and compare the importance of various quality dimensions for health care and e-commerce web sites and to identify drivers (e.g. features) of health care web sites that managers can use as levers to improve their web sites. The results show that the importance of various quality drivers for all except two of ten quality dimensions studied differ between health care and e-commerce web sites and that in general, the call for quality among the dimensions studies is higher in health care web sites. On-going work will identify feature and operational drivers associated with customer ratings of e-commerce and health care site quality ratings and illuminate difference in identified drivers between each type of web site.
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