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A Business Value Complementary Framework of Electronic Commerce
Abstract
Many corporations are reluctant to adopt electronic commerce due to uncertainty in its profitability and business value. This article presents a theoretical framework that could be used as a methodology to increase the business value of electronic commerce to a corporation. This model argues that complementarities between the strategy, the activities of the value chain, corresponding business processes and supporting technologies should be explored to reach a better fit between strategy, business model and technology investments when entering the electronic commerce field.
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