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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

E-Business in Thailand: Social and Cultural Issues

E-Business in Thailand: Social and Cultural Issues
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Author(s): S. Jantavongso (Monash University, Australia) and K. Y.R. Li (Monash University, Australia)
Copyright: 2002
Pages: 4
Source title: Issues & Trends of Information Technology Management in Contemporary Organizations
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-930708-39-6.ch078
ISBN13: 9781930708396
EISBN13: 9781466641358


Surveys of literature indicate that, in general, there are seven key factors that contribute to a successful e-business. They are management, IT infrastructure, design, content, e-business systems, marketing and customer service. Businesses that want to be successful in the new economy must undertake careful planning in these areas before launching their e-business endeavours. However, to date there has been no examination of the social and cultural issues associated with e-business (Singh, 1998). The purpose of this paper is to highlight the need to include these two factors for businesses operating in countries such as Thailand that have different cultural and social frameworks to the Western world. A survey of Thai business executives was conducted. The survey findings confirm that culture and social issues do have significant impacts on the adoption and the success of e-business in Thailand. Twenty social and cultural factors are identified and examined. Organization infrastructure and English literacy are reported to be the major internal and external barriers respectively to the adoption of e-business in Thailand. This research provides the foundation for future research to develop a holistic framework to guide businesses in Thailand, or other similar countries, on how to adopt e-business that produces positive outcomes.

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