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Business and Technological Perspectives About Mobile Commerce

Business and Technological Perspectives About Mobile Commerce
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Author(s): Rosarito Sánchez-Morcilio (University of Puerto Rico, Puerto Rico)
Copyright: 2007
Pages: 3
Source title: Managing Worldwide Operations and Communications with Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59904-929-8.ch363
ISBN13: 9781599049298
EISBN13: 9781466665378

Abstract

This paper presents a research in process about the privacy and security issues regarding m-commerce (mobile commerce). In this research, privacy issues are viewed as the business perspectives and security issues are viewed as the technological perspectives. M-commerce is an alternative way for customers to be reached. The questions are: is customer privacy acceptable in the m-commerce environment? and is security (reliability and trustfulness of the mobile systems) acceptable in the m-commerce environment? A pilot study was conducted to University students to observe their opinion regarding those questions. The intention of this research is to conduct a formal survey that present possible strategic solutions to improve m-commerce environment. Findings from the pilot study suggests that students would like to be informed about the lowest prices of their favorite products and services and that actual stability of the system is acceptable.

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