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A B2C Development Model for Electronic Commerce in Less Developed Countries: The Peruvian Case
Abstract
Despite the sudden fall of the NASDAQ composite index in April 2000, drawn by the collapse of the–until then–promising dotcoms, UNCTAD foresees information and communication technologies (ICTs), especially the Internet, will continue driving international economic growth (World Trade, 2002). In this sense, ICTs and e-commerce emerge as the tool to expanding corporate and country competitiveness and improving their people’s living standards (UNCTAD, 2002). In the US, 30% of total economic growth has been attributed to ICTs (Schlögl, 2001). Nevertheless, unequal growth of the Internet, in particular, and ICT, as a whole, across the world’s social groups in the last decade has created the so called digital divide (Norris, 2001) that threatens less developed countries.
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