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Assessment of E-Strategy
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Author(s): Anne-Marie Croteau (Concordia University, Canada), Anne Beaudry (Concordia University, Canada) and Justin Holm (Concordia University, Canada)
Copyright: 2005
Pages: 4
Source title:
Managing Modern Organizations Through Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-822-2.ch165
ISBN13: 9781616921293
EISBN13: 9781466665354
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Abstract
This paper incorporates various e-business strategies into a unified construct of e-strategy, which is defined as the electronic means used by organizations to achieve their intended purpose. It is measured as a second-order factor composed of three different dimensions. E-strategy evaluates how organizations electronically conduct their business relationships with various entities, including business partners (B2B), consumers (B2C), and employees (B2E). Structural equation modeling using EQS is used to provide a preliminary test of the new model. Results obtained from 220 respondents suggest that the e-strategy construct and its three sub-constructs meet all the criteria for construct validation. To provide some indication of its predictive validity, e-strategy is tested against business performance where positive and significant results have been obtained.
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