World of Uncertainty: How New Media Affects Communication on a Global Level and Required Adjustment to Expertise

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Copyright: 2021
Pages: 13
Source title: Universal Codes of Media in International Political Communications: Emerging Research and Opportunities
Source Author(s)/Editor(s): Mykola Borysovych Yeromin (Vasyl' Stus Donetsk National University, Ukraine)
DOI: 10.4018/978-1-7998-3808-1.ch005

Keywords: Information Science Reference / Mass Communications / Political Science / Social Sciences & Humanities

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Abstract

The chapter dwells upon new media and its roots being in universal codes of media, including abiding by same basic rules as works of fiction known for having cult status, especially cult films. The use of deconstruction and reconstruction are seen and researched as two popular methods of new media which have a rich cultural tradition, explored here through the prism of universal code of media in international political communication. Additional related concern of chapter is decline of relevance of platform, which effectively derails existent hierarchy of media in recent times.

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World of Uncertainty: How New Media Affects Communication on a Global Level and Required Adjustment to Expertise

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