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Workplace Culture as a Driver for Social Change: Influencing Employee Pro-Environmental Behaviors
Abstract
An individual's employer can be a strong authority within an influential milieu. This chapter examines the impact employers committed to Corporate Social Responsibility (CSR) can have on their staff, as measured by the type and extent of Pro-Environmental Behaviors (PEBs) practiced by staff at work and at home. Empowered internal stakeholders self-report that they adopt pro-environmental behaviors at work, find that they become habits, and report that they pass these new behaviors on to their family and members of the community. Tracking the development and diffusion of PEBs demonstrates the efficacy of CSR in action, confirming the workplace as an important leverage point that governments, businesses, and NGOs can use to encourage rapid social change.
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